afresh - ideas on design & marketing

afresh adverb
\ ə-ˈfresh \
Definition of afresh
: from a fresh beginning :
"Sales boomed afresh when we started thinking from the perspective of our customers' needs!"

Every morning you wake up, have your coffee (or tea), plan your day and go about the business of running a business.

What if you tried one fresh idea or new approach every day, week or month?

It’s a great time to start thinking about what you can do just a little differently for your business. It doesn't matter whether you have just launched your business or you have been in business for many years. Take a small bold step, and then a larger, bolder step. See what happens when you try out something new.

Macdonald Design aims to stimulate your creative juices with our e-zine - Afresh | Ideas on Design and Marketing. You'll read about how businesses have implemented innovative marketing techniques to increase their visibility and profitability. And, we'll supply plenty of fresh ideas while you're sipping your java at sunrise, just in case you run out of them.

We hope you enjoy our publication and invite your comments.


Local Marketing Essentials in the Digital Age – Part 2: Your Marketing Plan

Posted by Dustin Macdonald on March 28, 2023 in afresh | marketing
In our first article, we took a broad-strokes approach to the general strategy for your small business marketing. We kept it relatively loose and subjective, casting a wide net for brainstorming ideas and creative potentials. Now we’ll show you how to take all of those great ideas and convert them into a formal marketing plan.

Local Marketing Essentials in the Digital Age – Part 1: Strategy and Basics

Posted by Dustin Macdonald on January 4, 2023 in afresh | marketing
In this article, we’ll outline questions to ask yourself as you strategize your new marketing plan. And, we’ll give you some basic, must-have items to get you started. No matter what your industry, if you are operating in a local market with a focus on local customers, consider this an essential go-to-market strategy checklist. In Part 2, we’ll dig into specific tactics and channels.