case: Nazak Construction

Posted by macdonalddesign on October 5, 2020

Nazak Construction originally came to us through SBC with the need for a Yellow Pages ad for their business in the local directory in 2005. In talking with them during our initial consultation, we learned that they needed a logo and business cards. After learning about our (then) Business Starter Package, now called The Professional Look, which included letterhead and envelopes and a website, they were onboard with us and have been a long-term client ever since.

We started with the logo and got down to business!

With our second consultation we talked a lot about their company, what they do, how they communicate with clients, and what their sales cycle is like.

Nazak Construction is a local general contracting company that specializes in waterproofing/weatherproofing.

So, there had to be a water element in their logo, of course, but also a perception of strength and durability. Through a few different options and iterations their logo came to be. The logo’s type set in a strong type face with a water rings element and the feeling of motion. This was the stepping-off point for the rest of the project.

Next we went to work on creating the print package with a water droplet theme and examples of the types of projects they do. This translated through to their business cards, letterhead they use for quotes and ultimately a presentation 2-pocket folder with business slits. The folder is an added professional touch when presenting bids and really helps them stand out for the rest of their competition.

We then translated that into their website with more in depth examples of what they do. It gave them a presence on the web which was just starting to take off back in 2005.

As part of their package, we delivered artwork for job site t-shirts and truck graphics, and may other things over the years. They are a dear client, and wonderful to work with. And, we have their file ready for what ever may come. For convenience, we drop-ship or hand deliver their printed materials if printed locally.

We have reprinted their materials many time over the years and offer competitive pricing as it becomes available.

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